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dis·rup·tion | \ ˈdisˈrəpSH(ə)nˈ\ | noun
1 Innovation that creates a new market and value network,
eventually disrupting an existing market and value network,
displacing established market-leading firms, products, and
alliances
2 Tends to be produced by outsiders and entrepreneurs in
startups, rather than existing market-leading companies
3 An innovation that takes longer to develop than by the
conventional approach, with higher risk than other, more
incremental or revolutionary forms of innovation
4 Once deployed in the market, achieves much faster penetration
and higher degree of impact on the established market(s)
Defining Disruption